The Business Butterfly is a special project in which I not only wrote the article and designed the concept art, but I also came up with the project idea and pitched it to the Business in Savannah editor.
The challenge here was writing the story, gathering sources, scheduling interviews, and developing an art concept. The idea of networking is an abstract one that, without careful consideration, can lead the reader to conclude the story is about another industry altogether.
Here’s a synopsis of how the brainstorming went: If the art resembled wires or anything remotely technological, a reader may assume the story talked about everything from Internet networks to fibre optic networks. If the art had too much of a human element, it could be mistaken for social networking or a “Six Degrees of Separation” type of story.
The solution was to take key words associated with business networking and shape them into an object that related to the nature of the subject. Hence, the business butterfly was born. The image and typography were designed and set in Illustrator.
Client: Originally for BiS
Software used: Illustrator CS4